Back in 2003 Deloitte Consulting came up with a brilliant little software application that analyses text to find meaningless business jargon. Three of the Deloitte consultants involved then set up on their own, with the kind assistance of Deloittes who let them take this fabulous invention with them.
Download it to your PC here: http://www.fightthebull.com/bullfighter.asp.
Buy the book here...
Or you can be a little bit mischievous with the Mystery Matador. Paste up to 20,000 characters from a particularly jargon-laden website into this page of their site and send the site owner an anonymous bull-busting e-mail with the results!
I love this. It's hardly news, but it's as important and valuable now as it was then. In fact, it's even more important on the web where there's so little time to catch a reader's attention and make a sale. There's no room for space-filling guff!
There are still too many people on the web thinking out of the box and pushing the envelope. Keep fighting the bull.
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