I've been planning to start my blog on web content for some time, but what it took to get me started was an article I read at the weekend:
http://www.searchengineguide.com/degeyter/010785.html
Do you ever get the impression that commentators sometimes comment for the sake of getting a reaction? Stoney deGeyter argues that content is dead and community is the new king. I'm glad that there have already been a number of well-argued comments refuting Stoney's position.
I agree with the premise that community is THE great new force in defining the evolving role of the web in our lives, but it isn't the heart of the matter. Content is. No website can exist without content. Community follows content, and content will adapt to (or be defined by) community. But no web community has yet emerged without a pre-existing shared interest in content of one flavour or another.
Youtube - "I come here because I want to share videos."
Flickr - "I come here because I want to share images."
Facebook - "I come here because I want to share myself."
I don't pretend to be able to see beyond the "community era" to what great strategic development will follow it, but I do know this for certain - neither community nor its successor will replace content as the reason for the web's existence. Isn't it nice to have at least some certainty in the wild world of the web?!
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1 comment:
“Content is king.”
It sounds good in principle. Produce a truly great piece of content, and you’ll get all the links you could ever hope for.
Maybe it worked too, several years ago. The Web used to be a fairly quiet place compared to what it is now, and it was easier for people to notice great blog posts.
But not anymore.
Now great is no longer good enough. The Web is full of so much remarkable content that bloggers don’t have enough time to read it all, much less link to it.
If you want links now, you need to be more than great. You need to be connected.
http://arthur-internetmarketing-guide.blogspot.com/2009/12/is-content-really-king.html#more
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